Originally from Mexico City, Alex Serrano graduated college in 1974 as an Industrial Designer. Since then, he has had the opportunity to work in the fields of graphic design, architecture, interior design and has developed projects from beginning to end to a rave result.
His main commitment as a designer is to get each project to the point where it can communicate to the public it is intended for. Promotion that creates want is his objective.
He established himself in the United States since 1983 and has since been working in all the above mentioned fields. Very soon there will be other websites reflecting his talents as an artist and craftsman.
His main concern with Form & Image is to help business entrepreneurs expand their businesses by effective promotion using design and marketing tools - skills that Alex has acquired through his long design career.